Last time I touched on the topic of magic in business. Here are some places where magic is regularly performed in that context. Trade shows have been utilizing magic for years to gather a crowd at the booth and cover basic information about a product in an entertaining way. This approach sets the stage for the sales staff to take over after the show. Conferences are always looking for interesting ways to get attendees to want to be at general sessions, breakout sessions and workshops. Magic can draw people in and keep their attention. A skilled magician can even customize the program with product information or with a message you want those in attendance to receive. Don’t forget magic as pure entertainment. A magician can set the mood at a banquet, reception or other social get-together. Staff meetings are another business setting where magic might be the perfect solution. (Look at the photo above of members of the Saddleback Rancho Capistrano staff and me after a morning meeting that ended with a magic show. Notice all the smiles.)
The end result of magic in business is improved communication as well as happy customers and employees. Each of these factors will have a positive effect on your bottom line. Try magic and see for yourself. If you have questions, feel free to contact me.